Delivering Your Ultimate Prospects

You know prospects are out there… and they’re ready to buy. Finding them is easy and affordable with Polk’s Marketing List Solutions.

The best, most creative marketing campaigns are nothing without a strong list. It’s about targeting the right people, at the right time, with the right offer. Polk grants you access to an unparalleled wealth of automotive and demographic information to provide the strongest performing lists in the industry. From identifying trends and market opportunities to finding customers most receptive to your offer, we know what works. We help you identify and reach:

Buyers most likely to purchase your specific brand In-market buyers

Combine these characteristics together and you’ll find the most receptive audience for your message—your Ultimate Prospects. And, we can help you reach your best business prospects as well.

In addition, Polk offers a variety of List Services that enable you to get the most out of your direct mail campaigns and improve the success of your marketing efforts.

We provide powerful Targeted Marketing Lists that enable you to:

• Maximize marketing dollars
• Reduce customer acquisition costs
• Communicate with and retain current customers
• Reach new prospects
• Conquest competitors’ customers
• Boost showroom/store traffic
• Identify in-market buyers
• Qualify existing customers and prospects
• Reach buyers most likely to purchase specific brands
• Effectively target consumers before they make their vehicle purchase

 From upfront Market Analysis to Campaign Evaluation, Polk will work with you to create customized Target Marketing solutions to address your specific needs.