R. L. Polk & Co.

Polk offers direct marketers more than just the strongest performing lists in the automotive industry. We provide direct marketing solutions that consistently build dealer showroom traffic and maximize your marketing dollars to generate the kind of results that help you secure long-term relationships.

Polk’s automotive expertise and marketplace experience enables you to develop, implement and measure campaigns for:

New Vehicle Sales
Fill your dealers’ sales pipeline with prospects, help push hard-to-move models, increase inventory turns and flood showrooms with viable traffic. Fuel your direct mail campaigns with Polk data to increase new vehicle sales and leasing business.

Used Vehicle Sales
The used vehicle market is no obstacle. Our used vehicle direct marketing solutions help you combat sluggish sales, aging inventory, declining market share and decreased profit on sales.

Parts & Service Sales
Polk helps you drive customer-pay labor and build service traffic. Help your dealers grow their service business by delivering owners of makes that your dealers service and sell, but who haven’t done business with them… yet.

Powered by unique Intelligence and Insight, Polk can make a powerful Impact every step of the way with custom automotive information solutions in areas such as:

Market Analysis