R. L. Polk & Co.

Are you maximizing the return on your marketing investment? Measure and evaluate the effectiveness of marketing campaigns, incentives and special promotions to provide you with the answers to your toughest questions:

How did the list perform?
How did the creative perform?
Was the offer strong enough?
Which offer worked best?
How did the overall campaign perform?
Which response method was most effective?
What was the return on investment?

Refine your campaigns. Create campaign evaluations that help support your marketing efforts.

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.