Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.
Polk Total Market Predictor™ (TMP)
Provides the ability to discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.
Polk Transportation List Access System (TLAS)
TLAS allows users to quickly access, manipulate and process Polk’s collection of national consumer information (over 110 million households) including geographic, household and individual demographics, lifestyle, automotive history and purchase behavior.
Polk Active Auto Buyer
Polk collects self-reported information on the type and make of vehicles consumers own and when they plan to purchase. It contains exclusive information on a variety of critical vehicle selects making it easy for you to find your hottest prospects.
Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.