R. L. Polk & Co.

Business List Solutions

Brand Affinity List Solutions | In-Market List Solutions | Business List Solutions | List Services
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Finding your best business prospects can be a daunting task. Polk makes it easy by putting millions of prospects at your fingertips. Our business list solutions can help you:

Identify quickly and easily the businesses that own fleets
Target qualified fleet prospects
Generate new business-to-business acquisitions
Turn prospects into customers

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.

Polk Commercial Account File
This comprehensive online direct marketing database and fulfillment system allows you to quickly and effectively select, count, analyze, and order information to help you reach the best business prospects. Polk’s Commercial Account File includes more than 25 million vehicle records enhanced with D&B information.

Polk’s Business Lists
A comprehensive mailing list that puts more than 13 million U.S. businesses at your fingertips. Versatile and easy to use, you can select your Polk Business List audience based on SIC code, title, employee size or region.