Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.
Polk Total Market Predictor™ (TMP)
Discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.
Polk Transportation List Access System (TLAS)
TLAS allows users to quickly access, manipulate and process Polk’s collection of national consumer information (over 110 million households) including geographic, household and individual demographics, lifestyle, automotive history and purchase behavior.
Polk Active Auto Buyer
Polk collects self-reported information on the type and make of vehicles consumers own and when they plan to purchase. It contains exclusive information on a variety of critical vehicle selects making it easy for you to find your hottest prospects.
Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.
Polk Antique Automotive Data
This broad direct marketing database allows you to reach individuals that own older vehicles. It contains exclusive information on a variety of critical vehicle selects, making it easier for you to find the best prospects for your product or service.
Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.
Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—African Americans, Hispanics and Asians. Our ethnic data, combined with Polk’s automotive expertise enables you to target growing, lucrative markets for new and used vehicle promotions.
PSYTE®
Combines Polk’s extensive automotive data and buyer characteristics from its detailed consumer database with census demographics to classify neighborhood characteristics into over 70 distinct clusters. The result is a powerful geo-demographic classification system that delivers a focused, highly accurate picture of consumer lifestyles and automotive buying habits.
PRIZM® NE
An effective segmentation system that utilizes the power of both household and geographic level data to help you target your customers.
Polk Historical Registration
Analysis of a household’s previous vehicle acquisitions can be a valuable tool for predicting future behavior. Up to ten previously owned vehicles per household are maintained for targeting based on history of owning a particular vehicle.
Polk Self-Reported Automotive Data
Millions of highly deliverable, fresh names of economically active consumers who have indicated what kind of vehicle they drive and in what way they acquired their vehicle (by lease or purchased new or used). Selects include make/model/year as well as all vehicle group categories.
Polk Bankruptcy Data
Identify by chapter and type to reach prospects who require special financing.
The Outdoor Database
Effectively reach consumers most likely to purchase certain types of vehicles that correspond with their active lifestyles. This comprehensive file is compiled from more than 200 sources and includes boat, aircraft information, state hunting and fishing license holder data and more.