Polk offers a reliable source of the most accurate, complete and timely automotive information to enable automotive retailers to provide decision support criteria to their customers while highlighting their competitive advantages.

There are many applications for price & spec data to enhance the retail sales process. Dealers may use price & spec data to enhance their web site and allow customers to compare vehicle features and pricing. Dealers can also incorporate the data into their dealership management systems and CRM solutions to provide better detail associated with their inventory. Specification items can also be applied to automatically build a list of standard features and available options associated with a VIN.

Additionally, third party classified ad sites can leverage the information to enhance vehicle listings and increase the appeal to consumers.