R. L. Polk & Co.

Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, where your customers are located, what they look like and much more. Understanding the market and the customer enables you to improve inventory efficiency, uncover areas of opportunity, qualify prospects and market smarter to ensure the success of your overall dealer operation.

Our complete, unbiased information on actual market activity can help you:

Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Profile customers
Create sales strategies
Pinpoint advertising audiences

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.

PolkInsight™
A powerful Web-based solution for analyzing the automotive industry, PolkInsight lets users analyze and interpret a wide variety of Polk Intelligence including new, used and VIO registration statistics, sales, demographic information and more.

Polk Cross Sell™
Available for both new and used vehicles, Polk Cross Sell vehicle reports allow you to see:

Which dealers sell the most vehicles in their market*
Which brands and models are selling best in a market area
How many vehicles and what models the competition is selling*

*Not all data or all manufacturers available in all states. Call a Polk Cross Sell Representative for details.

Polk Custom Market Analysis
Polk’s experienced analytical consultants can design a custom market analysis to meet your specific needs.

Polk New Vehicle Registration Reports
New vehicle registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

Polk Used Vehicle Registration Reports
Used vehicle registration statistics assist you with stocking inventory, purchasing vehicles at auction as well as identifying market trends and unveiling opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

National Vehicle Population Profile® (NVPP) ®
NVPP reports are based on an annual census of all registered passenger cars and light-duty passenger trucks. The reports provide a comprehensive annual snapshot of the nation’s automotive population. Use the information for parts inventory management, market trending, and advertising/promotional planning.

Polk Custom Conquest & Defection Analysis
Discover who’s buying what, where they are coming from and where they are going. Polk’s Conquest and Defection Analysis helps you target the right vehicles for prospecting.

Polk Mapping Services
A picture is worth a thousand words. A graphic analysis of the market allows for a better target marketing strategy.

Polk Custom Profiles
Knowing your customer is an integral part of any successful marketing campaign. Polk can analyze a customer database to determine who your best customers are and what they look like to strengthen your prospecting efforts.