R. L. Polk & Co. isn’t just a premier data provider. Polk provides dealers with marketing solutions for new, used and parts & service campaigns. Build viable showroom and service traffic, grow market share, manage your inventory and maximize your marketing dollars with Polk’s dealer solutions.
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We offer our customers accurate, unbiased statistical information to analyze their market; valuable list services and unrivaled automotive and demographic data to render the most powerful prospecting lists available; and post-sales campaign evaluation reports for campaign assessment and refinement.
Polk’s automotive expertise and marketplace experience enables you to develop, implement and measure campaigns for:
New Vehicle Sales
Fill your sales pipeline with prospects, push hard-to-move models, increase inventory turns and flood showrooms with viable traffic. Fuel your direct mail campaigns with Polk data to increase new vehicle sales and leasing business.
Used Vehicle Sales
The used vehicle market is no obstacle. Our used vehicle direct marketing solutions help you combat sluggish sales, aging inventory, declining market share and decreased profit on sales.
Parts & Service Sales
Polk helps you drive customer-pay labor and build service traffic. Grow your service business by delivering owners of makes that you service and sell, but who haven’t done business with you… yet.
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Powered by unique Intelligence and Insight, Polk can make a powerful Impact every step of the way with custom automotive information solutions in areas such as: