“Polk’s registration database is a critical component to Mack Trucks' product planning and competitive market analysis, two key areas of strategic planning that need to be well-planned and understood. The end results are increased sales and increased profits.”
Rick Miller
Director, Strategic Marketing Planning
Mack Trucks, Inc.

“We use Polk data as a guide to help us track where fleet and retail truck activity is occurring and as a sales tool to help our parts, service, new and used sales teams target key prospects.”
Eugene McDermott
Marketing Manager, Barloworld Truck Center
Memphis, TN

“At Mitsubishi Fuso, Polk has been integral to our performance measurement, planning and prospecting efforts for years. We rely on Polk TIP®Net to facilitate more timely and accurate decisions!”
Joe Devlin
Director of Corporate Communications
Mitsubishi Fuso Truck Of America

“In our day-to-day business, Polk data is crucial in determining local market share and penetration, identifying prospects and measuring productivity.
The information is timely, always available, easy to analyze
and a tremendous asset to our dealership business.”
Mike McMahon
Dealer, Mack of Charlotte
Mack of Nashville

“Our ability to respond to specific lost new truck sales has been greatly enhanced through the use of Polk data. It also keeps us informed of national account sales within our assigned areas. This is a means of improving parts sales levels, consequently improving our parts gross.”
Eugene McDermott
Marketing Manager, Barloworld Truck Center
Memphis, TN