R. L. Polk & Co.

Repeat customers are critical to sustaining long-term success in the commercial vehicle industry. That’s why it’s so important to build and maintain a loyal customer base. But what makes a customer loyal? And are you profiting from your commitment?

Polk offers you a deeper and more detailed understanding of loyalty behavior for the commercial vehicle industry. We can help you:

Better understand your owner loyalty for strategic planning purposes
Compare your owner loyalty to others for competitive analysis
Pinpoint areas with lower owner loyalty which need attention
Isolate loyalty trends over time for tracking purposes
Measure defection trends for your make and for your competitors
Develop and track conquest strategies
Develop highly-targeted prospect lists

Polk Commercial Vehicle Loyalty Analysis
The industry’s only fact-based measurement of loyalty in the commercial vehicle marketplace. This in-depth analysis details owner loyalty, conquest and defection information about all of your customers, not just the largest fleets. This powerful information will help truck and engine manufacturers to better understand customer retention, refine marketing strategies and target specific buyer groups.