R. L. Polk & Co.

The best, most creative marketing campaigns are nothing without a strong list. It’s all about targeting the right people, at the right time, with the right offer.

Polk’s powerful Targeted Marketing Lists allow you to:

Communicate with and retain current customers
Find, understand and reach new prospects
Conquest competitors’ customers
Boost showroom/store traffic
Model your customer base
Maximize your marketing dollars
Reduce customer acquisition costs

In addition, Polk offers a variety of List Services that enable you to get the most out of your direct mail campaigns and improve the success of your marketing efforts.

From upfront Analysis to Campaign Measurement, Polk will work with you to create customized Target Marketing solutions to address your specific needs.

Polk Commercial Account File
This comprehensive online Direct Marketing database and fulfillment system allows you to quickly and effectively select, count, analyze and order information to help you reach the best business prospects. Polk’s Commercial Account File includes more than 25 million vehicle records enhanced with D&B information.

Polk’s Trucking Industry Profile (TIP®Net)
A Web-based interactive system that allows you to segment your commercial prospects by geography and market.

Polk TIP® Access
A PC-based software tool specifically designed to help truck dealers and distributors. Create mailing lists, finished mailing labels and customized reports to help you target your marketing efforts to your best prospects.

Polk’s Restricted States Prospect Model
Designed specifically for commercial dealers and manufacturers, Polk’s unique prospect modeling methodology enables commercial industry companies in restricted states to efficiently and effectively reach prime prospects.