R. L. Polk & Co.

A true understanding of your market is essential for capturing your best business opportunities. Polk’s Market Analysis capabilities offer detailed insight into what is selling in your market, what vehicles are on the road, what your customers look like and more.

Our complete, fact-based information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Profile and model your customers
Identify your brand image and awareness
Identify what types of vehicles are being purchased
Discover how vehicles are being used
Identify who is registering the vehicles and where

Polk will work with you to create a customized market share analysis to address your specific needs.

Polk Custom Market Analysis
Polk’s experienced analytical consultants can design a custom market analysis to meet your specific needs.

Polk’s Trucking Industry Profile (TIP®Net)
A Web-based interactive system designed to give you a clearer view of the entire Commercial Vehicle Industry. The system provides vehicles in operation and new registration information on light/medium/heavy commercial vehicles and new commercial trailers. Information available by make, model, series, engine, fuel type and more.

Polk Commercial Vehicles in Operation (VIO) Database
An online database of all commercial vehicles (GVW Classes 1c – 8) currently registered in the U.S. and Canada. Updated quarterly, the information is compiled for all 50 states and 13 Canadian provinces. Information is available by geography, cab configuration, engine type and more.

Polk Commercial Trailer File
An online database of over 4 million new U.S. commercial trailer registrations.

Polk Commercial Bus File
Polk’s Commercial Bus File is an online database covering the U.S. and Canada. It contains new bus records and Vehicles In Operation (VIO) registrations.

Polk Commercial Coach File
An online database of new and existing U.S. Commercial Coach registrations.

Polk New Truck Registration Reports
New truck registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are customized to achieve your specific objectives and can be created based on geography, vehicle characteristics, historical trends, purchase type (retail, fleet) and vocation.