R. L. Polk & Co.

When it comes to managing your inventory, you need powerful intelligence and keen insight to help you make smart decisions. Polk offers effective analysis and complete market coverage, so you’ll know what’s selling, who’s buying and where they are in your market.

Polk can show you all the registered commercial vehicles (new and used) on the road today, as well as the exact makes and models of the vehicles in a given geographic market. This intelligence and insight will enable you to make:

Better manufacturing decisions
Smarter stocking decisions
Custom stock distributions by matching inventory to demand

Polk will work with you to create Inventory Management solutions to address your specific business needs.

Polk Commercial Vehicles in Operation (VIO) Database
An online database of all commercial vehicles (GVW Classes 1c – 8) currently registered in the U.S. and Canada. Updated quarterly, the information is compiled for all 50 states and 13 Canadian provinces. Information is available by geography, cab configuration, engine type and more.

Polk New Truck Registration Reports
New truck registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are customized to achieve your specific objectives and can be created based on geography, vehicle characteristics, historical trends, purchase type (retail, fleet) and vocation.

Polk Commercial Aftermarket Demand Models
Polk’s one-of-a-kind, fact-based parts consumption models. They offer a more accurate picture of overall demand by geographic location and specific categories for each of the following products—Tires, Engine Oil, Filters and Brakes (drum/disc).

Polk Used Truck MarketView™
A web-based used vehicle sales, marketing and inventory planning tool that allows you to effectively examine and improve used vehicle market share, sales and profitability. The most complete and accurate information available about used vehicles in the commercial van, full-size pick-up and medium- to heavy-duty truck markets.