R. L. Polk & Co.

Tires | Filters | Lubricants | Brakes

Understanding the aftermarket parts demand in your local markets is critical to making good, well-informed decisions for your business. Polk offers the industry’s only fact-based demand models for tires, filters, lubricants and brakes (drum/disc) enabling you to measure market penetration by geographic location and specific categories.

Plan your inventory and sales strategy with Polk’s exclusive fact-based commercial vehicle aftermarket demand information. Our unique parts consumption models help you analyze your market by providing a more accurate picture of overall demand by geography, fleet size, vocation, manufacturer, GVW and more.

Polk’s commercial vehicle experts understand your business and the unique challenges you face. Our commercial vehicle information makes it easier for you to answer the important questions about your market. We can show you what’s on the road, what’s selling and who’s buying to help you measure demand and uncover your best business opportunities.

Polk Commercial Aftermarket Demand Models
Polk’s one-of-a-kind, fact-based parts consumption models offer a more accurate picture of overall demand by geographic location and specific categories for each of the following products—Tires, Engine Oil, Filters and Brakes (drum/disc).

Polk Commercial Vehicles in Operation (VIO) Database
An online database of all commercial vehicles (GVW Classes 1c – 8) currently registered in the U.S. and Canada. Updated quarterly, the information is compiled for all 50 states and 13 Canadian provinces. Information is available by geography, cab configuration, engine type and more.