Situation:
An OEM commercial truck manufacturer came to Polk with the need to be able to market to owners of competitive make vehicles for conquest opportunities.

Solution:
Polk developed a solution to supply quarterly details on all the competitive vehicles including company name, address and contact information, which is obtained through a third party vendor due to government restrictions and privacy laws.

This solution is flexible enough to allow the manufacturer to target vehicles based on any vehicle specification or vocation, and wasted effort is eliminated by using a targeted approach instead of blanket marketing to everyone and hoping to reach the correct people.

Results:

• The manufacturer has been able to maintain and increase its share of the Low Cab Forward (LCF) market since 2000
• The manufacturer has been able to optimize their marketing dollars
• Dealership salespeople have time to follow up with prospects and not waste time on false leads
• The program has been so successful that the manufacturer has expanded the application to include other make vehicles for parts and service reminders and loyalty marketing