Polk’s automotive experts have a thorough understanding of the automotive industry and the business challenges that face automotive manufacturers. This expertise, combined with the most accurate and comprehensive data available, enables us to provide integrated solutions at every level of your organization:
Product Planning
Polk helps you get a clearer understanding of what the marketplace wants—on a local, regional and national level. Confirm what products you should offer and where.
Dealer Development/Market Representation
Leverage Polk’s extensive market analysis and modeling capabilities to determine optimal dealer/franchise locations, measure current dealer performance, assess competition, and evaluate overall market trends and opportunities.
Field Operations
Assess the actual sales history of your market—the fastest and slowest selling makes, models and vehicle segments—to help you determine the right number of vehicles to order, how to distribute them correctly throughout your dealer body and how to uncover new opportunities.
Aftersales Parts & Service Marketing
Polk designs and manages cost-effective, results-oriented Parts & Service programs that provide targeted information to bring retail customers into the Parts & Service side of your business. In addition, Polk offers inventory management and service bay capacity analysis to help you maximum the dealers’ potential.
Certified Pre-Owned Sales & Marketing
Polk analyzes market share (at the OEM and dealer levels), tells you what’s selling—by model year, off-lease, late model, and competitive makes and provides demographic profiles of used vehicle customers in the dealers’ market. We can also show you which vehicles your dealers should stock (how many and what kind) as well as validate the effectiveness of your programs.
Fleet/Commercial
Optimize your fleet business. Polk puts millions of commercial prospects at your fingertips—from small businesses to large corporations, from rental companies to government agencies, we can help you identify the light, medium and heavy-duty fleets you want to find.
Marketing, Advertising & Communications
Plan, justify and conduct your advertising/marketing efforts with Polk’s accurate and reliable information and assure you are getting maximum results and maximum return on investment (ROI).
Campaigns and Recalls
Maintain your relationships of trust through comprehensive recall campaign management. Rely on Polk, the gold standard in recall services, to communicate effectively and efficiently with your customers when a recall campaign is necessary.
Financial Services
Build and maintain relationships with automotive retailers. Polk provides powerful information to help you plan, allocate resources, protect and conquest market share as well as monitor the effectiveness of your lender programs.