R. L. Polk & Co.

Marketing Optimization facilitates the full circle refinement of marketing dollars by repeatedly performing evaluation to assist your company in:

Narrowing list sources and individual selections to only the most targeted and effective
Learning which creative formats and incentive offers drive traffic and produce results
Targeting geographical regions intelligently

Polk will work with you to accomplish your goals.

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.

Polk’s Vehicle Launch Program™
Polk’s Vehicle Launch Program™ enables manufacturers to analyze the market, identify their best prospects and evaluate marketing efforts in today’s fiercely competitive and ever changing automotive environment. Specifically designed to help you maneuver through the most critical months of your launch, Polk’s Vehicle Launch Program includes nine components and is deployed over an 18-month period, from six months prior to 12 months post-launch—guided by a dedicated Polk analyst. It is the solution to optimize your launch strategy.