R. L. Polk & Co.

Marketing Optimization

Marketing Optimization facilitates the full circle refinement of marketing dollars by repeatedly performing evaluation to assist your company in:

Narrowing list sources and individual selections to only the most targeted and effective
Learning which creative formats and incentive offers drive traffic and produce results
Targeting geographical regions intelligently

Polk will work with you to accomplish your goals.

Lead Marketing
Polk’s full array of lead marketing services offers you a simple way to quickly and accurately assess your leads and differentiate lead follow-up to make sure you are communicating effectively to your prospects and giving your sales team the best chance to close the sale. We combine real-time analytics, actionable lead segmentation and the industry’s most advanced lead marketing platform to provide you with greater intelligence so that you can optimize your prospect follow-up and increase sales.

Polk’s Vehicle Launch Program™
Polk’s Vehicle Launch Program™ enables manufacturers to analyze the market, identify their best prospects and evaluate marketing efforts in today’s fiercely competitive and ever changing automotive environment. Specifically designed to help you maneuver through the most critical months of your launch, Polk’s Vehicle Launch Program includes nine components and is deployed over an 18-month period, from six months prior to 12 months post-launch—guided by a dedicated Polk analyst. It is the solution to optimize your launch strategy.