R. L. Polk & Co.

List Services

Brand Affinity List Solutions | In-Market List Solutions | Business List Solutions | List Services
____________________________________________________________________________________

At Polk we do more than just leverage data. We can use our experience and insight to create intelligent marketing lists that work harder and produce greater results.

To give your lists more impact, we offer and recommend the following list services:

Source File Integration
Need to exclude recent buyers from your next mailing? No problem. Want to include current customers for a special offer? Easy. Source File Integration allows you to integrate your customer database with Polk’s data and record maintenance expertise for unparalleled conquest and prospect opportunities.

Touchpoint Management
Flooding customers and prospects with excessive mailings can cost you money as well as customers. Polk’s intelligent Touchpoint Management helps control how many times a household receives a given message.

Mapping Services
Sometimes the best view of your market is on paper. Polk’s mapping services allow you to plot relevant data in easy-to-read, color-coded maps. You’ll uncover hidden trends about your market, identify new areas of opportunity and target your current customers more effectively. Click here to see a sample map.

Email Solutions
Reach millions of auto prospects that have expressed a desire to receive electronic offers. Email Solutions gives you the ability to personalize your communications, target households that are ready to buy and lower costs by eliminating postage and printing.

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.