R. L. Polk & Co.

In-Market List Solutions

Brand Affinity List Solutions | In-Market List Solutions | Business List Solutions | List Services
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Capturing a prospect or customer during their purchase cycle is a critical element to target marketing. The best campaign will fall flat if your audience isn’t willing to buy.

Polk offers you the ability to locate prospects that are most likely to be in the market for a new or used vehicle. That translates into less waste and a greater return on investment for your marketing dollars.

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.

Polk’s Vehicle Launch Program™
Polk’s Vehicle Launch Program™ enables manufacturers to analyze the market, identify their best prospects and evaluate marketing efforts in today’s fiercely competitive and ever changing automotive environment. Specifically designed to help you maneuver through the most critical months of your launch, Polk’s Vehicle Launch Program includes nine components and is deployed over an 18-month period, from six months prior to 12 months post-launch—guided by a dedicated Polk analyst. It is the solution to optimize your launch strategy.

Polk Total Market Predictor™ (TMP)
Provides the ability to discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy, and what they’ll likely spend.

Polk's Local Prospecting Solution
Polk's automotive intelligence and insight offer you complete integrated solutions to help you analyze your market, communicate effectively and evaluate the performance of your marketing efforts.

Polk Transportation List Access System (TLAS)
TLAS allows users to quickly access, manipulate and process Polk’s collection of national consumer information (over 110 million households) including geographic, household and individual demographics, lifestyle, automotive history and purchase behavior.

Polk Active Auto Buyer
Polk collects self-reported information on the type and make of vehicles consumers own and when they plan to purchase. It contains exclusive information on a variety of critical vehicle selects making it easy for you to find your hottest prospects.

Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.

Polk Owner Database Services (Unified Files)
Polk’s Owner Database Services provide a standardized method of efficiently and cost effectively updating the owner databases of vehicle manufacturers to retain, acquire, and strengthen customer relationships.