Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.
Polk’s Vehicle Launch Program™
Polk’s Vehicle Launch Program™ enables manufacturers to analyze the market, identify their best prospects and evaluate marketing efforts in today’s fiercely competitive and ever changing automotive environment. Specifically designed to help you maneuver through the most critical months of your launch, Polk’s Vehicle Launch Program includes nine components and is deployed over an 18-month period, from six months prior to 12 months post-launch—guided by a dedicated Polk analyst. It is the solution to optimize your launch strategy.
Polk Total Market Predictor™ (TMP)
Provides the ability to discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy, and what they’ll likely spend.
Polk's Local Prospecting Solution
Polk's automotive intelligence and insight offer you complete integrated solutions to help you analyze your market, communicate effectively and evaluate the performance of your marketing efforts.
Polk Transportation List Access System (TLAS)
TLAS allows users to quickly access, manipulate and process Polk’s collection of national consumer information (over 110 million households) including geographic, household and individual demographics, lifestyle, automotive history and purchase behavior.
Polk Active Auto Buyer
Polk collects self-reported information on the type and make of vehicles consumers own and when they plan to purchase. It contains exclusive information on a variety of critical vehicle selects making it easy for you to find your hottest prospects.
Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.
Fleet/Commercial
Finding your best business prospects can be a daunting task. Polk makes it easy by putting millions of prospects at your fingertips. Our fleet/commercial vehicle solutions can help you:
- Identify businesses that own fleets quickly and easily
- Target qualified fleet prospects
- Generate new business-to-business acquisitions
- Turn prospects into customers
- Get a clearer view of the commercial trucking industry
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Polk Antique Automotive Data
This broad direct marketing database allows you to reach individuals that own older vehicles. It contains exclusive information on a variety of critical vehicle selects, making it easier for you to find the best prospects for your product or service.
Polk Predictive Segmentation Models
Using advanced statistical techniques, over 300 factors are evaluated to find the most powerful combination of characteristics to predict and identify households most likely to purchase a particular kind of vehicle.
Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.
Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power– African Americans, Hispanics, and Asians. Our ethnic data, combined with Polk’s automotive expertise enables you to target growing lucrative markets for new and used vehicle promotions.
PSYTE®
Combines Polk's extensive automotive data and buyer characteristics from its detailed consumer database with census demographics to classify neighborhood characteristics into over 70 distinct clusters. The result is a powerful geo-demographic classification system that delivers a focused, highly accurate picture of consumer lifestyles and automotive buying habits.
PRIZM® NE
An effective segmentation system that utilizes the power of both household and geographic level data to help you target your customers.
Polk Historical Registration
Analysis of a household's previous vehicle acquisitions can be a valuable tool for predicting future behavior. Up to ten currently and previously owned vehicles per household are maintained in our databases. Any of these historical vehicle registration records can be appended to your client records. Households can also be selected for targeting based on history of owning a particular vehicle. R. L. Polk & Co. adheres to all privacy legislation.
Polk Self-Reported Automotive Data
Millions of highly deliverable, fresh names of economically active consumers who have indicated what kind of vehicle they drive and in what way they acquired their vehicle (by lease or purchased new or used). Selects include make/model/year as well as all vehicle group categories.
Email Solutions
Reach millions of automobile prospects that have expressed a desire to receive electronic offers. Email Solutions gives you the ability to personalize your communications, target households that are ready to buy, and lower costs by eliminating postage and printing.
Polk Owner Database Services (Unified Files)
Polk’s Owner Database Services provide a standardized method of efficiently and cost effectively updating the owner databases of vehicle manufacturers to retain, acquire, and strengthen customer relationships.