Data Enhancement Services
| List Hygiene/Mover Update Services | Suppression Services
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Sending mail to the wrong person at the wrong time not only wastes money, but creates potential ill-will which can be very difficult to overcome.
Polk’s Suppression Services are comprised of individuals who have requested not to receive offers by mail, e-mail or telephone. Individual matches against your database remove records that are no longer valid, restricted due to government regulation or a result of those who simply wish not to be contacted.
Polk’s Suppression Services include:
Name Suppression
Derived from the Direct Marketing Association (DMA), State Driver’s Privacy Protection Act files and personal “opt-out” requests, this enables you to remove names from your mail file.
Telephone Suppression
Sourced from the National Do Not Call (DNC) registry, the DMA’s telephone preference service and from state regulated program files, this enables you to eliminate “opt-out” names from your phone lists.
Deceased Identification
Derived from Social Security claims and written notifications, this helps you remove the names of deceased individuals from your database.