R. L. Polk & Co.

Data Enhancement Services

Data Enhancement Services | List Hygiene/Mover Update Services | Suppression Services
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Polk’s Data Enhancement Services can help you understand your customers better—where they live, what they enjoy doing, and what their households look like. This will allow you to further segment your markets, and more directly target your marketing campaigns toward the people who most resemble your current client base.

The following can be appended to your database:

Consumer Detail (e.g., age, household income, gender)
Phone Numbers
Email Addresses
Automotive predictive modeling rankings
Purchasing indicators
Defection indicators

Armed with this information, you can:

Target prospects more effectively
Discover hidden markets within your customer file
Uncover cross-sell and up-sell opportunities

Polk Owner Database Services (Unified Files)
Polk’s Owner Database Services provide a standardized method of efficiently and cost effectively updating the owner databases of vehicle manufacturers to retain, acquire, and strengthen customer relationships.