Owner retention is a critical aspect of continued success in the automotive marketplace. You need to have an ongoing presence and awareness of your brand, or risk alienating or losing your customers.

Today’s consumers are more sophisticated than ever. They expect the manufacturers of the vehicles they own to know who they are and what they have in their driveway. They expect that communications from you will contain their right name and address. They expect you to know when they no longer own the vehicle, as well as when they are looking to buy. Polk makes it possible.

Polk’s database solutions enable automotive manufacturers to effectively manage communication, analytical and marketing strategies through accurate, up-to-date and comprehensive vehicle ownership tracking.

Build on your customer relationships to create incremental return on investment (ROI) through:

• Increased owner loyalty
• More “share of garage”
• Greater customer satisfaction
• Enhanced marketing efficiency
• Reduced mailing costs
• Increased acquisition
• Greater up-sell, cross-sell opportunities
• Reduced fraudulent/redundant warranty claims

Our breadth and depth of data, in conjunction with our matching technology, enable us to offer you additional data enhancement, list hygiene/mover update and suppression services to provide the most complete and accurate picture of vehicle ownership available. Track owners, disposers, movers, privacy suppression changes and manage overall owner communication strategies with the support of Polk’s experience and expertise in managing databases.

Polk will work with you to ensure that your database management solutions meet your specific needs.