R. L. Polk & Co.

What does the future hold? What does the convertible market look like for the next 4-5 years? How about future market potential for SUVs? Hybrids? What products and features should you offer and where? How are changing demographics/lifestyles and a shifting ethnic mix affecting the industry?

Polk’s forecasting capabilities can help you get a clearer understanding of what the marketplace wants—on a local, regional and national level.

Polk’s experienced analysts will work with you to uncover the information you are looking to find.

PolkInsight™
A powerful Web-based solution for analyzing the automotive industry, PolkInsight lets users at all levels of your organization analyze and interpret a wide variety of Polk Intelligence including new, used and VIO registration statistics and sales combined with demographic information. This solution can also be used in conjunction with Chinese Passenger Vehicle Registration Data to analyze one of the world’s fastest growing automotive markets.

Polk’s Chinese Passenger Vehicle Registration Data
Gain insight into one of the world’s fastest growing automotive markets. Polk delivers new vehicle registration data for passenger vehicles in Mainland China. Manufacturer, brand and model information is combined with key vehicle attributes granting you the detail you need to interpret this dynamic market. Data is available coded to finite geographies such as postal code and district.

Polk Custom Forecasting Studies
Polk’s experienced analytical consultants can create a customized forecasting study to address your specific business needs.