R. L. Polk & Co.

Polk’s years of automotive experience, knowledgeable market research staff, and extensive automotive and demographic databases serve as the platform for our powerful and diverse market research solutions. We enable you to focus on the ever-emerging issues confronting the automotive industry—whether you’re seeking to conduct research to evaluate brand image or awareness, understand buyer behavior, discover attitudes toward brand loyalty or recent marketing communications, Polk delivers the information you need to truly understand the marketplace and make confident, cost-effective decisions. From analysis to reporting, Polk offers the actionable intelligence and insight you need to achieve results.

Polk’s Vehicle Launch Program™
Polk’s Vehicle Launch Program™ enables manufacturers to analyze the market, identify their best prospects and evaluate marketing efforts in today’s fiercely competitive and ever changing automotive environment. Specifically designed to help you maneuver through the most critical months of your launch, Polk’s Vehicle Launch Program includes nine components and is deployed over an 18-month period, from six months prior to 12 months post-launch—guided by a dedicated Polk analyst. It is the solution to optimize your launch strategy.

Polk Primary Market Research Studies
Polk can create custom research studies to address your specific needs.

Polk Secondary Market Research Studies
Polk offers expert analysis of existing marketing research and information.

Polk Loyalty Research
Polk can design and implement a variety of custom loyalty research programs including comparisons between owner loyalty and Customer Satisfaction Index (CSI); comparisons of loyalty rates for those customers who actively visit service departments vs. those who do not; geographic analyses, and analyses by brand.