R. L. Polk & Co.

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Execute a financial analysis
Perform commercial vehicle analysis
Profile and model your customers
Develop and implement strong sales strategies
Pinpoint advertising audiences
Assess new vehicle launch potential

Polk creates customized market analyses to address your specific needs.

Polk's Lead Scoring
Using industry-leading predictive models and our unique market intelligence, Polk’s Lead Scoring solution provides actionable data on where dealers should concentrate their resources to quickly get the greatest return from their online marketing dollars. With a proven methodology that will soon become the industry standard, dealers can now pursue the hottest leads faster. As a result, Original Equipment Manufacturers (OEMs), dealer groups, and individual dealerships who use Polk’s Lead Scoring solution will sell significantly more vehicles than their competitors without increasing marketing spend or changing their processes.

PolkInsight™
A powerful Web-based solution for analyzing the automotive industry, PolkInsight lets users at all levels of your organization analyze and interpret a wide variety of Polk Intelligence including new, used and Vehicles In Operation (VIO) registration statistics and sales combined with demographic information. This solution can also be used in conjunction with Chinese Passenger Vehicle Registration Data to analyze one of the world’s fastest growing automotive markets.

Polk’s Vehicle Launch Program™
Polk’s Vehicle Launch Program™ enables manufacturers to analyze the market, identify their best prospects and evaluate marketing efforts in today’s fiercely competitive and ever changing automotive environment. Specifically designed to help you maneuver through the most critical months of your launch, Polk’s Vehicle Launch Program includes nine components and is deployed over an 18-month period, from six months prior to 12 months post-launch—guided by a dedicated Polk analyst. It is the solution to optimize your launch strategy.

Polk’s Chinese Passenger Vehicle Registration Data
Gain insight into one of the world’s fastest growing automotive markets. Polk delivers new vehicle registration data for passenger vehicles in Mainland China. Manufacturer, brand and model information is combined with key vehicle attributes granting you the detail you need to interpret this dynamic market. Data is available coded to finite geographies such as postal code and district.

Polk Custom Market Analysis
Whether you are interested in a custom geographic study, a site location study, a diversity study or a needs-analysis study to determine the most desired new vehicle features, Polk’s experienced analytical consultants can design a custom study to fit your specific needs.

Polk Cross Sell™
Available for both new and used vehicles, Polk Cross Sell vehicle reports allow you to see:

Which dealers sell the most vehicles in their market*
Which brands and models are selling best in a market area
How many vehicles and what models the competition is selling*

Polk Consumer Impact Assessment
You have been inundated with expert analyses on manufacturing, supply chains, finance, IT, engineering, human resources, marketing, and every other aspect of your proposed merger, alliance or partnership. There's only one thing left out. How will your customers react?

AMMO
A powerful used vehicle sales, marketing and inventory management report to help you stock and sell more of the most profitable vehicles.

Polk’s Trucking Industry Profile (TIP®Net)
A Web-based interactive system designed to give you a clearer view of the entire Commercial Vehicle Industry. The system provides Vehicles In Operation (VIO) and new truck registration information on light/medium/heavy commercial trucks and new commercial trailers.

Polk’s New and Used Market Area Reports
Polk’s New and Used Market Area Reports provide you with complete, unbiased information on actual market activity. You can custom-build reports for your unique look and data formatting specifications with a variety of geographic selects and timeframe options.

Polk Custom Conquest & Defection Analysis
Polk can create a custom analysis study to help you identify who’s buying what, where they are coming from and where they are going.

Automotive Financial System (AFS)
AFS focuses on identifying lease and lien holder activity in the new vehicle market. AFS enables you to quickly and easily see your markets like never before. The system also provides summarized car and light truck registration data by finance institution, selling dealer,** new and used vehicles, finance type (retail/lease) and much more.

Polk Mapping Services
A graphic analysis of your market. Polk can append latitude and longitude codes to your customers’ addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.

Polk Custom Profiles
Polk leverages extensive demographic information by household to describe target customers. These profiles can then be compared with reference groups to highlight distinct traits of the profile that make your buyers unique and identifiable.

Polk Predictive Segmentation Models
Using advanced statistical techniques, over 300 factors are evaluated to find the most powerful combination of characteristics to predict and identify households most likely to purchase a particular kind of vehicle.

*Not all data or all manufacturers available in all states. Ask your Polk representative for details.
**Selling dealer information may have limitations in some states.