R. L. Polk & Co.

When it comes to managing your inventory, you need powerful intelligence and keen insight to help you make smart decisions. Polk offers you “360-degree” analysis and complete market coverage, so you’ll know what’s selling, who’s buying and where they’re located.

Polk can show you all the registered vehicles (new and used) on the road today, as well as the exact makes and models of the vehicles in a given geographic market. Combine that with key demographics (gender, age, income, ethnicity) and you can quickly obtain market profiles of your registered buyers, as well as the competition. Analysis may be conducted at a national level all the way down to census tract or dealer level.

This will enable you to:

Make better manufacturing decisions
Reduce distribution costs of core parts and vehicles
Deliver parts and vehicles to your customers faster
Make smarter stocking decisions
Match supply with demand to reduce floor planning costs
Increase satisfaction and future consideration of your brand

Polk will work with you to create Inventory Management solutions to address your specific business needs.

PolkInsight™
A powerful Web-based solution for analyzing the automotive industry, PolkInsight lets users at all levels of your organization analyze and interpret a wide variety of Polk Intelligence including new, used and VIO registration statistics and sales combined with demographic information. This solution can also be used in conjunction with Chinese Passenger Vehicle Registration Data to analyze one of the world’s fastest growing automotive markets.

Polk’s Chinese Passenger Vehicle Registration Data
Gain insight into one of the world’s fastest growing automotive markets. Polk delivers new vehicle registration data for passenger vehicles in Mainland China. Manufacturer, brand and model information is combined with key vehicle attributes granting you the detail you need to interpret this dynamic market. Data is available coded to finite geographies such as postal code and district.

Polk National Vehicle Population Profile® (NVPP®)
A census of all currently registered passenger cars and light-duty passenger trucks in the U.S., Canada, and Puerto Rico. NVPP provides you with exact makes and models of vehicles in your markets and much more.

Polk’s Vehicles in Operation (VIO) Database
Polk's Vehicles in Operation (VIO) database is a census of all vehicles currently registered in the U.S. The data is compiled quarterly and covers all passenger cars and trucks. Information is compiled for all 50 states and is available by geography, vehicle information and historical data

Polk Custom Analysis
Polk’s experienced analytical consultants can design an inventory management study to meet your specific needs.