“Polk data is a key component of CARDONE’s Product Line Review System, which we use to advise customers on stocking levels. This allows us to increase our customers’ inventory levels when they are too low, which helps everyone avoid lost sales. And, we’re able to advise customers to reduce inventory levels when they are too high, to prevent low inventory turns and obsolescence.”
Dil Kulathum
Director, Corporate Marketing
CARDONE

“Polk helped us get our inventory mix right. Within a specific test line, our inventory turn rate increased over 30%, lost sales were held to less than 3%, and our gross profit percent on the line increased by over 50 basis points.”
Michael Swearengin
Senior Vice President, Merchandise
O’Reilly Auto Parts

“Over the past several years, the Polk information that we have used has been invaluable to us in identifying opportunities for the placement of products in customer locations, leading to improved customer service from us, improved consumer service by our customers and we have both benefited through improved profitability and greater market penetration. We have used Polk data and information internally to make continuous improvements in our market analyses as well.”
Dan McFarlane
North American Demand Planning Manager
Michelin North America

“By using the Polk data, we have been improving inventory turns at our branches because we are starting to stock the models only for the vehicle population in the area. This has had a positive financial impact.”
Layne R. Gobrogge
Vice President, Marketing
Transpro, Inc.

“Polk’s NVPP® Program has proven to be a valuable tool for WORLDPAC. The information contained within the NVPP has allowed WORLDPAC to improve three important processes—site selection, market share and new product development. These three processes are all strategically important activities that allow WORLDPAC to improve customer service.”
Steven Sharp
Vice President
WORLDPAC