There are thousands of applications and part numbers, incomplete coverage as well as potential errors and overlaps. Data is not always safe or secure and often subject to too many hands accessing the database. However, in order to be competitive in today's global market, you need to efficiently manage your application data. Those who lag behind lose valuable sales, face fines and penalties from their customers, or might even lose that account all together. Now there’s help to organize and manage the entire scope. Polk will lead you through the processes and protocols as well as recommend and implement the tools you need to turn your catalog and product information into the required industry formats and get it published with your customers. It’s called Information Process Management –and only Polk offers it.
Information Process Management defines the entire scope of the processes, protocols and tools used by automotive aftermarket catalog managers, product managers, category managers, marketing and sales professionals.
Our offerings include, but are not limited to:
- Needs assessment and analysis
- Data evaluation
- Vendor assessment, analysis and recommendations
- Creation of information management plans and trading partner strategies
- Information and system implementation management
- Integration of 3rd party POS, OE, research and vehicle count information.
- Integration of other internal business and aftermarket related initiatives (legacy systems, AAIA’s Internet Parts Ordering & Partnership Network, Web sites, category management elements, CRM, etc.
Polk will use its aftermarket expertise and experience to completely evaluate your current situation, your data, your needs, output requirements, the current and future needs of your customers and trading partners, and will independently recommend the system and implementation process strategy that will be best suited for your company.
How it works...
For more information, contact your Polk representative.