R. L. Polk & Co.

Catalog & Category Management

A strong, accurate catalog as well as optimizing your category is critical to selling more products, reducing costs and long-term success in the automotive aftermarket. Polk’s vehicle specifications, complete with pricing, warranty information and photo library, assists catalog managers by increasing a retailer’s and mechanic’s ability to match the right part to the right vehicle.

Polk National Vehicle Population Profile® (NVPP®)
A census of all currently registered passenger cars and light-duty trucks (GVW 1-3) in the U.S., Canada, and Puerto Rico. NVPP provides you with exact makes and models of vehicles in your markets and much more.

Polk Tele-Plan®
Polk Tele-Plan combines NVPP® data with part manufacturers application-specific data to provide various analyses including manufacturer’s product line coverage reports and market-based product stocking guides on a national, regional or custom geographic basis.

Polk Global Price & Specifications PRO
The online source for price and specifications information with integrated volumes data facilitates effective competitive comparisons of vehicle features and pricing. Offers access to over 500 vehicle characteristics from over 40 countries in more than 30 currencies and 13 local languages.

Polk Global Price & Specifications Market Bulletin
An internet-based application that compiles market event articles and automatically alerts users to changes in Polk’s global price and specifications database, including new model launches, new vehicle features, as well as price and configuration changes to established production passenger cars and light commercial vehicles.

Polk Vehicle Comparator
A highly flexible XML-based web service that offers unrivaled control over how price and specification details are presented to consumers seeking competitive vehicle comparisons.

Polk Global Price & Specifications Data Feeds
Extracts of vehicle price and feature details for passenger and light commercial vehicles from over 40 countries around the world to support the vehicle research needs of consumers and a host of automotive related businesses.