Stop by the R. L. Polk & Co. Booth #152 to learn how you can improve used vehicle market share, inventory efficiency, sales and profitability, and identify used vehicle owners with Polk Used Truck MarketView—the best source for information about commercial used vehicles. This innovative offering provides full vehicle detail including make, model, cab configuration, GVW and a wealth of additional information for the entire commercial vehicle market from vans to heavy duty trucks.

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November 5-7, 2007
Canadian Transportation Equipment Association (CTEA)—44th Annual Manufacturer’s Conference
Polk North America's Commercial Vehicle Solutions will be on display at the Canadian Transportation Equipment Association’s 44th Annual Manufacturer’s Conference on November 5-7, in Halifax, Nova Scotia. The CTEA serves its members: the commercial vehicle manufacturers, their dealers, distributors, component manufacturers and service providers in the Canadian marketplace, by promoting excellence in commercial vehicle manufacturing through the development of standard practices.

Stop by the R. L. Polk & Co. Booth to learn how we can help you understand your market position, identify trends, build brand loyalty and conquest new business. Polk’s fact-based information for the Canadian and U.S. markets can help you address some of your toughest business challenges:

• Market Analysis
• Marketing
• Fleet Profiling
• Aftermarket Demand
• Warranty Analysis
• Dealer Site Location

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October 30 – November 1, 2007
AAPEX 2007—Automotive Aftermarket Products Expo
R. L. Polk & Co. will be displaying its global Automotive Aftermarket & Commercial Vehicle information solutions at the 2007 Automotive Aftermarket Products Expo (AAPEX) on October 30 – November 1, 2007 at the Sands Expo Center in Las Vegas, Nevada.

Stop by the Polk Booth #1661 , to learn how Polk can help you address some of your toughest business challenges:

• Information Process Management
• Inventory Management
• Forecasting
• Global Vehicle Volume Analysis
• Target Marketing
• VIN Decoding
• Recall Campaigns
• Commercial Aftermarket Demand
• Fleet Profiling
• And More

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October 28-30
ISOTECH
Polk North America's Business & Insurance team will participate in ISOTECH, the premier conference for the property/casualty insurance industry. This year, the conference will take place in New Orleans on October 28-30 and will offer an impressive lineup of speakers, workshops and nearly 100 leading vendors of technology products and services.

Stop by Polk Booth #207 to learn how Polk helps the insurance industry with:

• VIN Decoding
• Vehicle Verification
• Vehicle Market Analysis
• Target Marketing
• And More

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October 21-24
Society of Insurance Research (SIR) Annual Conference
Join Polk’s North America's Business & Insurance team at the 37th Annual SIRS Conference in Nashville, Tennessee on Oct. 21-24, 2007. This year, the agenda is packed with sessions aimed at applying the latest tools and techniques to identify and address new research topics. Polk will be on hand to display its various solutions for the insurance industry including:

• Vehicle Market Analysis
• VIN Decoding
• Vehicle Verification
• Target Marketing
• And More

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September 25-28
2007 RV Dealers International Convention/Expo
Polk North America's Business & Insurance team will be showcasing it’s solutions for the recreational vehicle industry at the RIO All-Suite Hotel and Casino in Las Vegas, Sept. 25-28, 2007. This is the largest gathering of the year for RV professionals. Over 60 educational sessions and over 200 RV manufacturers , product and service providers await you at this important industry event.

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September 10-11
2007 Insurance Direct Marketing Forum
Polk North America's Business & Insurance team will be exhibiting at the 2007 Insurance Direct Marketing Forum in Nashville, Tennessee on Sept. 10-11, 2007. The Forum is the largest gathering of domestic and international insurance direct marketing professionals. Polk will be presenting it’s target marketing solutions for the insurance industry, as well as discussing our vehicle market analysis and vehicle verification capabilities.

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July 16-18, 2007
Aftermarket eForum—
Best of Inventory Efficiency Award Practices
Past Polk Inventory Efficiency Award winners will share their techniques and solutions. The Polk inventory efficiency award recognizes and rewards outstanding aftermarket companies for process improvements relative to inventory efficiency. The 2006 award winners, the Affinia Group and Parts Depot, demonstrated a positive impact on one of the largest problems facing the automotive aftermarket—inventory efficiency. Willi Alexander representing Parts Depot and Jerry McCabe from the Affinia Group will present their winning initiatives. Learn from these respected leaders and how they innovated their supply chains for greater efficiency and profit.

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April 24, 2007
DMAD Automotive Integrated Marketing Symposium
R. L. Polk & Co. is pleased to once again sponsor the 12th Annual Direct Marketing Association of Detroit (DMAD) Automotive Integrated Marketing Symposium (AIMS). Mike Spadafore, Polk Global Product Strategist, CRM will join the panel and speak on Trends in Emerging Media and Use of Technology in Today’s Multi-Channel World.

AIMS offers attendees an excellent opportunity to grow their automotive interactive marketing expertise. Come and enjoy a full day of outstanding speakers, seminars and networking. More than 250 people are expected to attend the symposium that is sure to be a sell-out again this year.

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April 14-16, 2007
American Truck Dealers Annual Convention & Exposition
Polk North America’s Commercial Vehicle Team will be showcasing its solutions at the ATD Convention and Exposition to be held April 14-16 in San Diego, California. The 2007 ATD event will be the gathering place for the Who’s Who of the heavy-trucking industry and will showcase proven solutions to help medium- and heavy-duty truck dealers efficiently manage operations and control risks.

Polk representatives will be available to discuss how commercial dealers and manufacturers can accurately analyze local markets, identify trends, build loyalty and conquest new business with our fact-based commercial vehicle solutions. Polk offers unparalleled statistical capabilities along with the industry’s most comprehensive target marketing capabilities enabling you to target prime new or used truck owners by vehicle age, make, model, series, and fleet size. Only Polk gives you a detailed view of your local market, your competition, your customers and your best opportunities—so you can effectively run your business.

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March 22-24, 2007
Mid-America Trucking Show
Polk North America's Commercial Vehicle Solutions group will be sponsoring the Exhibitor's Lounge at the 36th annual Mid-America Trucking Show (MATS) scheduled for March 22-24, at the Kentucky Exposition Center in Louisville, Kentucky. The 2007 show will present revolutionary solutions, cutting-edge technologies, and ground breaking innovations to all in attendance.

Polk’s Commercial Vehicle Solutions team will be demonstrating how Polk information can help you understand your market position, identify trends, build brand loyalty and conquest new business.

Conference exhibitors are invited to stop by the Exhibitor Lounge to:

• Rest—sit down in a comfortable chair
• Refuel—enjoy coffee and donuts in the morning
• Reconnect—check your email at one of our convenient internet stations
• Recharge your business—learn how Polk's Commercial Vehicle Solutions can help you grow your business

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Stop by the Polk Booth #5603-N to take advantage of our on-site training session and Dealer Solutions demonstrations to learn how Polk can help you:

• Build qualified showroom and service traffic
• Grow market share
• Manage inventory
• Maximize your marketing dollars
• You’ll also have a chance to win a new Apple® iPod™. And, don’t miss out on your chance to “Grab for Cash”—Hundreds of dollars will be awarded.

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January 23-25, 2007
HDAW 2007—Heavy Duty Aftermarket Week
Polk's Commercial Vehicle Solutions will be on display at Heavy Duty Aftermarket Week (HDAW) on January 23-25, 2007 at the Mirage Hotel in Las Vegas, Nevada. HDAW is an executive conference for senior managers from heavy duty distributors and their suppliers.

Stop by the R. L. Polk & Co. Booth #1021 to learn how our exclusive fact-based parts consumption models enable you to measure replacement demand for Tires, Engine Oil, Filters and Brakes (disc/drum) by geographic location and specific categories. Polk’s commercial aftermarket experts understand your business and can address some of your toughest business challenges to help you:

• Accurately analyze component demand
• Plan your inventory and sales strategy
• Take advantage of market conditions
• Identify new market opportunities
• And More

Polk representatives will be available to discuss how our comprehensive fact-based information helps you benchmark market penetration against your competitors, identify untapped markets and find new opportunities for growth. The Polk Commercial Trailer File provides market intelligence on over 6 million U.S. commercial trailers registered new since 1986. Learn what’s selling, who’s buying, where they're buying and how to reach your best prospects.

For more information about Polk's Commercial Vehicle Solutions call us at 1-800-Go-4-Polk.

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October 31 – November 2, 2006
AAPEX 2006—Automotive Aftermarket Products Expo
R. L. Polk & Co. will be displaying its global Automotive Aftermarket & Commercial Vehicle information solutions at the 2006 Automotive Aftermarket Products Expo (AAPEX) on October 31 – November 2, 2006 at the Sands Expo Center in Las Vegas, Nevada.

Stop by the Polk Booth #1661, to learn how Polk can help you address some of your toughest business challenges:

• Inventory Management
• Target Marketing
• VIN Decoding
• Recall Campaigns
• Forecasting
• Commercial Aftermarket Demand
• Fleet Profiling
• Global Vehicle Volume Analysis
• And More

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August 27-31, 2006
AAMVA 73rd Annual International Conference American Association of Motor Vehicle Administration
R. L. Polk & Co. is pleased to sponsor several breakfasts during the AAMVA 73rd Annual International Conference being held at the Sheraton Burlington in Burlington, Vermont. This conference is one of the best opportunities of the year for motor vehicle and law enforcement administrators to come together. In addition to selecting from a variety of special sessions, participants are encouraged to visit the exhibit area to see the advances made in technology and processes over the last year.

Visit Polk Booth #315 to see our full suite of government solutions including:

• IRP
• IFTA
• CVISN/PRISM
• VIN Verification/Decoding
• Parking/Toll Recovery

You’ll also learn how our leading-edge solutions can help jurisdictions more effectively manage their motor carrier responsibilities. Polk’s newest e-government product, eCOVERS™ is the next generation, Web-based IRP and IFTA system that can operate as a deployed or hosted model. eCOVERS enables jurisdictions to improve the accuracy and efficiency of their motor carrier operations while reducing costs and improving customer service.

For more information about eCOVERS, contact Doug Andrews, Business Development Manager at 248-728-7265 or via email at doug_andrews@polk.com

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June 22, 2006
LA Automotive Open
Polk North America's Western Region and Toyota teams are proud to be a corporate underwriter for the 17th Annual LA Automotive Open Golf Tournament, which will be held at the prestigious Trump National Golf Club in Southern California.

Polk North America representatives will be on-hand along with nearly 300 automotive and related industry executives who will compete on the links while their collective support increases the more than $2.5 million already raised through this ongoing effort on behalf of the National Jewish Medical and Research Center. This non-profit, non-sectarian medical center is the only medical and research center in the United States devoted entirely to the respiratory, allergic and immune system diseases. The Center treats patients regardless of age, race, faith or ability to pay.

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June 14-17, 2006
Truck Blue Book 2006 Conference
Polk North America's Commercial Vehicle Solutions group will participate in the 24th Annual Truck Blue Book Conference that will take place at the Las Vegas Hilton, June 14-17, 2006. The conference provides information, skills, knowledge and the opportunity to network with other used truck professionals. Attendees will also find suppliers with solutions to meet the needs of their business, so attending the Vendor Fair is a must to get connected with used truck industry resources.

Polk representatives will be available to discuss how you can improve used vehicle market share, inventory efficiency, sales and profitability by identifying used vehicle owners/prospects with Polk's Used Truck MarketView—the industry’s authoritative source for information about who is buying used commercial vans, full-size pick-ups, medium- and heavy-duty trucks. This innovative offering enables companies involved in purchasing, selling or servicing used vehicles to make better business decisions.

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May 17, 2006
DMAD Automotive Integrated Marketing Symposium
R. L. Polk & Co. is pleased to once again sponsor the 11th Annual Direct Marketing Association of Detroit's Automotive Integrated Marketing Symposium, AIMS, at the Ritz Carlton Hotel in Dearborn, MI on Wednesday, May 17, 2006. The theme of this year's event is "Cars, Customers, Connections. Integrated Direct Marketing."

The DMAD AIMS offers attendees an excellent opportunity to grow their automotive interactive marketing expertise during a full day of outstanding speakers, seminars, networking, luncheon and other events. More than 250 people are expected to attend the Symposium that is sure to be a sell-out again this year.

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April 22-24, 2006
American Truck Dealers Annual Convention & Exposition
Polk North America's Commercial Vehicle Team will be showcasing its solutions at the ATD Convention & Exposition to be held on April 22 - 24 in Atlanta, Georgia. The ATD 2006 event will showcase proven solutions to help medium- and heavy-duty truck dealers efficiently manage operations and control risks.

Polk’s representatives will be available to discuss how commercial dealers and manufacturers can accurately analyze local markets, identify trends, build loyalty and conquest new business with our fact-based commercial vehicle solutions and comprehensive target marketing lists. Only Polk gives you a detailed view of your local market, your competition, your customers and your best opportunities—so you can effectively run your business.

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March 29-April 1, 2006
Truck Rental and Leasing Association: TRALA 2006 Annual Meeting
Polk North America's Commercial Vehicle Solutions group will participate in the TRALA 2006 Annual Meeting that will take place at the Four Seasons Aviara Resort in San Diego, CA March 29-April 1, 2006. Polk will be on-hand demonstrating how we help commercial rental and leasing companies understand their market position, identify trends, conquest new business and gain a competitive advantage. The only fact-based information source for new, used and vehicles in operation data for the commercial market, Polk can support your unique market analysis, planning and target marketing needs.

Learn new ways to grow your business in today’s fast-paced market! Join the leaders of our industry as we focus on major trends in the industry with emphasis on business growth. The meeting is packed with opportunities for interaction with industry colleagues and key decision-makers. TRALA members collectively purchase almost 40 percent of the new commercial vehicles registered in the U.S., so attending Friday’s Technology Fair is a must to see the latest industry innovations in products and services.

Please visit us at the Polk booth on Friday, March 31st during the TRALA Technology Fair.

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March 23 - 25, 2005
Mid-America Trucking Show
Polk North America will be sponsoring the Exhibitor's Lounge at the 35th annual Mid-America Trucking Show (MATS) scheduled for March 23-25, 2005 at the Kentucky Exposition Center in Louisville, Kentucky. MATS remains the #1 annual forum for the trucking industry—More than 1,000 exhibiting companies showcasing equipment and services of every conceivable description, representing the most innovative technology and advanced developments in the industry will be on display!

Conference exhibitors are invited to stop by the Exhibitor Lounge to:

• Rest—sit down in a comfortable chair
• Refuel—enjoy coffee and donuts in the morning
• Reconnect—check your email at one of our convenient internet stations
• Recharge your business—learn how Polk's Commercial Vehicle Solutions can help you spark new business

Polk’s Commercial Vehicle Solutions team will be demonstrating how Polk information can help you understand your market position, identify trends, build brand loyalty and conquest new business. To schedule some time to meet with one of our experts during MATS, please call 248-728-7364 today.

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February 11 - February 14, 2006
NADA—The Automotive Industry Event of the Year
Polk North America’s Dealer Solutions team will be showcasing its products and services to Analyze, Communicate and Evaluate at the 2006 National Automobile Dealers Association (NADA) Convention at the Orange County Convention Center in Orlando Florida. NADA features a four-day program of general sessions, dealer franchise meetings, workshops, and exhibits that brings more than 25,000 dealers, dealership managers, manufacturers and related-industry representatives together under one roof.

This is a great opportunity to discover how Polk can help give a boost to your:

• New Vehicle Sales
• Used Vehicle Sales
• Parts and Service Sales

Stop by the Polk Booth #2232 for demonstrations of our Dealer Solutions and a chance to win a new New 60 mgb Apple® iPod™. And don’t miss out on your chance to “Grab for Cash.” Hundreds of dollars will be awarded.

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January 23, 2006
HDMA 2006—Heavy Duty Dialogue
R. L. Polk & Co. is proud to sponsor the HDMA 2006 Heavy Duty Dialogue to be held during HDAW on January 23, 2006 at the Mirage Hotel in Las Vegas, Nevada. This year’s theme is “2007 and Beyond, Managing the Business Cycle.” Industry leaders will discuss current trends, challenges and how to manage effectively in the ever-changing heavy duty market.

Representatives from Polk’s Commercial Vehicle Solutions group will be attending the HDMA meeting and will be available to discuss how you can plan your inventory and sales strategy with the industry’s exclusive source for fact-based commercial aftermarket demand information. Polk’s parts consumption models provide a picture of overall demand for Tires, Engine Oil, Filters and Brakes by fleet size, vocation, manufacturer, GVW and more.

For more information about Polk’s full suite of Commercial Vehicle Solutions, click here.

January 23-27, 2006
HDAW 2006—Heavy Duty Aftermarket Week
Polk North America's Commercial Aftermarket Solutions will be on display during the first-ever Heavy Duty Aftermarket Week (HDAW) to be held January 23-27, 2006 at the Mirage Hotel in Las Vegas, Nevada.

Stop by the R. L. Polk & Co. Booth #915, to learn how our exclusive fact-based parts consumption models enable you to more accurately measure your market. Our models provide a picture of overall demand for Tires, Engine Oil, Filters and Brakes (disc/drum) by geographic location, fleet size, vocation and many other categories. Polk’s commercial aftermarket experts understand your business and can address some of your toughest business challenges to help you:

• Accurately analyze component demand
• Plan your inventory and sales strategy
• Take advantage of market conditions
• Identify new market opportunities
• And More

For more information about Polk’s Commercial Aftermarket Solutions, click here.

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January 17, 2006
Tenth Annual Polk Automotive Loyalty Awards are coming to World Congress

R. L. Polk & Co. is pleased to announce that the Polk Automotive Loyalty Awards are coming to the Automotive News World Congress, one of the world's top automotive conferences, on Tuesday, January 17, 2006. Based on actual model-year purchase/lease activity, the Polk Automotive Loyalty Awards recognize manufacturers for superior performance in customer retention. This year, 16 awards will be presented, including awards for Overall Manufacturer Loyalty and Overall Make Loyalty. For a complete list of last year's winners, click here. For questions concerning the 30th Automotive News World Congress, please call (866) 374-6227 (U.S. Only) or (734) 929-0498.

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November 6-8, 2005
ISOTech 2005—The Insurance Technology Conference
Polk North America's Business & Insurance team will participate in ISOTech 2005, which will take place at the Rio Hotel in Las Vegas, NV. This year's ISOTech event will have all the top-notch speakers, timely workshops, and leading technology vendors you've come to expect. You'll have access to the most comprehensive collection of resources available — resources you can use to succeed in today's complex business environment.

Stop by Polk's Booth #412 to learn how our proven Insurance Solutions help you provide better premium quotes and make better business decisions to save you time and money. Polk provides: Vehicle Registration Data and VIN decoding, verification and correction solutions including products that can return physical damage symbols, as well as, exact GVW and MSRP to rate Commercial Lines; Market Analysis solutions to identify and measure market opportunities, penetration and expansion; and Target Marketing lists to identify fleet prospects by fleet size and/or SIC code.

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November 3 - 7, 2005
IRP Annual Meeting
R. L. Polk & Co. is a proud sponsor of the IRP Annual Meeting that is being held November 3-7, 2005 at the Wyndam Hotel in Orlando, Florida. A major highlight of this year's meeting will be the first in a series of comprehensive reviews by the IRP membership of the Plan rewrite project. The agenda also includes committee meetings for the IRP IAC, PRISM and Dispute Resolution Committees.

Representatives for Polk will be attending the IRP Annual Meeting and will be available to discuss how you can more effectively manage your Motor Carrier responsibilities with our COVERS suite of products. Our newest IRP and IFTA product, eCOVERS™—the next generation commercial vehicle registration and fuel tax reporting system, can operate as a deployed or hosted model. eCOVERS enables jurisdictions to improve the accuracy and efficiency of their motor carrier operations while reducing costs and improving customer service.

For more information about eCOVERS and Polk's full suite of Government Solutions, contact Doug Andrews, Business Development Manager at 248-728-7265 or via email at Doug_Andrews@Polk.com.

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November 1-4, 2005
AAPEX 2005—Automotive Aftermaket Products Expo
Polk North America's Aftermarket Solutions and Commercial Vehicle Solutions will be on display at the 2005 Automotive Aftermarket Products Expo (AAPEX) on November 1-4, 2005 at the Sands Expo Center in Las Vegas, Nevada.

Stop by the Polk Booth #2861, to learn how Polk can help you address some of your toughest business challenges:

• Inventory Management
• Target Marketing
• VIN Decoding
• Recall Campaigns
• Custom Analysis and Market Research
• Fleet Profiling
• And More

November 3, 2005
AAPEX Executive Sunrise Seminar Series Rooms 106 & 107 Sands Expo Center
During AAPEX, Lonnie Miller, Director, Industry Analysis of the Polk Center for Automotive Studies will be speaking on Building a Loyal Aftermarket Customer: Lessons Learned from the OEM Community.

Customer loyalty is not a new concept, yet it's something rarely mastered by businesses and continues to be an area of strategic focus by the automotive industry. This session will highlight helpful and direct points for aftermarket companies seeking to strengthen their ties with consumers based on lessons learned while studying U.S. automakers. Key points will be shared and positioned in a context applicable for attendees seeking to benefit from strategies encountered by other related organizations.

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October 22-25, 2005
Chartered Property Casualty Underwriters—CPCU Society 61st Annual Meeting and Expo
Polk North America’s Business & Insurance team will be displaying its Vehicle Registration Data and VIN Decoding & Verification Solutions during this year’s CPCU Society Annual Meeting in Atlanta, GA. Join Polk along with your fellow CPCU Society members and industry leaders in Atlanta for the best in education, networking, and leadership the property and casualty insurance industry has to offer.

Visit Polk’s Booth #509 and learn how our leading-edge VIN Decoding products provide users with the ability to verify, correct and edit VINs enabling you to provide better premium quotes. Polk provides superior Vehicle Registration Data and VIN Solutions for commercial trucks, trailers, passenger vehicles and motorcycles that can quickly verify VIN accuracy and give you valuable information such as MSRP, GVW, GCW and much more. Polk can also help you identify which markets and vehicle segments you should be leveraging and improve your target marketing efforts.

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August 28-September 1, 2005 AAMVA 72nd Annual International
Conference-American Association of Motor Vehicle Administration

R. L. Polk & Co. is pleased to sponsor several events during the AAMVA 72nd Annual International Conference being held at the Renaissance Worthington Hotel in Fort Worth, Texas. This conference is one of the best opportunities of the year for motor vehicle and law enforcement administrators to come together. In addition to selecting from a variety of special session, participants are encouraged to visit the exhibit area to see the advances made in technology and processes over the last year.

Visit Polk Booth #101 to see our full suite of government solutions including: IRP, IFTA, CVISN/PRISM, VIN Verification/Decoding and Parking/Toll Recovery. You’ll also learn how our leading-edge solutions can help jurisdictions more effectively manage their motor carrier responsibilities. Polk’s newest e-government product, eCOVERS™ is the next generation, Web-based IRP and IFTA system that can operate as a deployed or hosted model. eCOVERS enables jurisdictions to improve the accuracy and efficiency of their motor carrier operations while reducing costs and improving customer service. What’s more, eCOVERS is commercially available today!

For more information about eCOVERS, contact Doug Andrews, Business Development Manager at 248-728-7265 or via email at doug_andrews@polk.com

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June 6, 2005
LA Automotive Open
Polk North America's Western Region and Toyota teams are proud to be a corporate underwriter for the 16th Annual LA Automotive Open Golf Tournament, which will be held at the prestigious Coto de Caza Golf and Racquet Club in Coto De Caza, CA.

Polk North America representatives will be on-hand along with nearly 300 automotive and related industry executives who will compete on the links while their collective support increases the more than $2.5 million already raised through this ongoing effort on behalf of the National Jewish Medical and Research Center. This non-profit, non-sectarian medical center is the only medical and research center in the United States devoted entirely to the respiratory, allergic and immune system diseases. The Center treats patients regardless of age, race, faith or ability to pay.

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June 5 - 8, 2005
IASA Annual Educational Conference and Business Show - Insurance Accounting & Systems Association, Inc.
Polk North America's Business & Insurance team will participate in the IASA Annual Educational Conference and Business Show at the Anaheim Convention Center in Anaheim, CA on June 5-8, 2005. The IASA show is the most comprehensive education program and business show for financial and technology professionals in the insurance and financial services industry. This year’s event titled "Make a Difference" will feature over 100 technical sessions, keynote speakers and an opportunity for industry professional to network with their peers and evaluate the latest products and services.

Stop by Polk's Booth #349 to see how our proven Insurance Software Solutions help you make better business decisions to save you time and money. Polk provides: VIN decoding, verification and correction solutions including products that can return ISO symbols, as well as exact GVW and MSRP to rate Commercial Lines; Market Analysis solutions to identify and measure market opportunities, penetration and expansion; and Target Marketing lists to identify fleet prospects by fleet size and/or SIC code.

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May 11 - 12, 2005
Global Automotive Aftermarket Symposium/Polk Inventory Efficiency Awards
This year, R. L. Polk & Co. will present the First Annual Polk Inventory Efficiency Awards to two deserving companies at the 2005 Global Automotive Aftermarket Symposium (GAAS) that have demonstrated outstanding achievement in inventory efficiency. This award is a first for the industry and Polk is proud to do its part to help support efforts to improve inventory management within the automotive aftermarket.

In addition, Polk is the corporate sponsor of GAAS which takes place at the Hyatt Regency O'Hare in Chicago, IL. GAAS attendees are leaders in the automotive aftermarket industry. They meet in one place, at one time to hear top industry professionals present their points of view about the trends taking place today-and down the road in the next five years.

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May 2, 2005
National Catalog Managers Association Convention
Polk North America will be showcasing its Aftermarket Solutions at the National Catalog Managers Association (NCMA) Knowledge Exchange on May 2, 2005 at the Wyndham Buttes Resort in Tempe, AZ. Attendees at the NCMA Knowledge Exchange will learn about the latest in electronic cataloging while taking advantage of the opportunity to network with automotive industry cataloging and product management professionals.

Representatives from Polk will also be presenting "Vehicle Population Trends and Impact," at 10:00 a.m. This presentation will offer insight into the various trends in the industry and how changes in technology will affect businesses in the aftermarket.

Learn more about the Aftermarket team's products by clicking on the following link: Aftermarket

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April 17-19, 2005
PCI Joint Marketing and Underwriting Workshop – Property Casualty Insurers Association of America
R. L. Polk & Co. is pleased to be a silver sponsor of the PCI Joint Marketing and Underwriting Seminar that is being held April 17-19, 2005 at the Renaissance Vinoy Resort and Golf Club in St. Petersburg, FL. PCI is the nation’s premier insurer trade association, representing over 1,000 companies that write 39.1 percent of the nation’s automobile, homeowners, business, and workers compensation insurance.

Representatives from Polk will be attending the Annual Meeting and will be available to discuss how you can improve your market penetration, identify new markets, improve your fleet business and hit your best targets. Polk offers proven industry solutions to show you what’s selling, who’s buying and how to reach them. From VIN-Decoding to Market Analysis to Target Marketing, Polk can help you improve your market potential and discover new opportunities.

For more information about Polk's Insurance Software solutions contact our Business & Insurance Solutions Team at 1-800-Go-4-Polk.

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April 10-12, 2005
Consumer Bankers Association 25th National Automobile Finance Conference & Trade Show
Polk North America's Finance Information Solutions group will participate in The CBA Automobile Finance Trade show that will take place at the Manchester Grand Hyatt in San Diego, CA. Polk representatives will be on-hand to discuss how Polk's Marketing Lists, Hispanic Automotive Data, Automotive Finance Statistics and Custom Loyalty Solutions can add Intelligence and Insight to make an Impact on your business. The CBA conference continues to be known in the industry as the premier automobile finance conference and tradeshow in its field drawing top industry executives from the world of retail banking and finance companies. Attendees have the opportunity to gain a greater understanding of the future of the industry and to take away actionable solutions to keep ahead of your competitors.

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April 9-11, 2005
American Truck Dealers Annual Convention & Exposition
Polk North America's Commercial Vehicle Team will be showcasing its commercial solutions at the American Truck Dealers Annual Convention & Exposition to be held at the Orange County Convention Center on
April 9 - 11 in Orlando, Florida. Polk’s representatives will be on hand to discuss how our fact-based information solutions give commercial dealers and manufacturers a competitive advantage by helping them understand their market, identify trends, build loyalty and conquest new business.

The ATD Convention & Exposition promotes the highest standard of efficient management, business practices, and knowledge useful to the improvement and efficiency of heavy truck dealership operations. Each exhibitor displays products and services used in the business of truck dealers.

Learn how Polk's comprehensive target marketing lists help commercial dealers spark new business!

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April 9 -11, 2005
IRP Workshop
R. L. Polk & Co. is pleased to be a sponsor of several events during the IRP Managers/Supervisors Workshop: The Road to Learning that is being held April 9-11, 2005 at the Red Lion Hotel in Salt Lake City, Utah. IRP events are associated with the American Association of Motor Vehicle Administrators (AAMVA) and are provided as a service to the motor vehicle and law enforcement community. There will be an assortment of information sessions to bring attendees up-to-date on activities in the motor carrier community including workshops on fraudulent documentation, motor carrier services, new Plan language, and fee schedules.

Representatives for Polk will be attending the Annual Meeting and will be available to discuss how you can more effectively manage your IRP and IFTA Motor Carrier responsibilities with Polk’s newest IRP and IFTA product, eCOVERS™. The next generation commercial vehicle registration and fuel tax reporting system that can operate as a deployed or hosted model—eCOVERS can help jurisdictions improve the accuracy and efficiency of their motor carrier operations while reducing costs and improving customer service.

For more information about the COVERS suite of products contact Doug Andrews, Business Development Manager at 248-728-7265 or via email at Doug_Andrews@polk.com.

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April 6-9, 2005
Truck Rental and Leasing Association: TRALA 2005 Annual Meeting
Polk North America's Commercial Vehicle Solutions group will participate in the TRALA 2005 Annual Meeting that will take place at the Westin La Paloma in Tucson, AZ April 6-9, 2005. Polk will be on-hand demonstrating how we help commercial rental and leasing companies understand their market position, identify trends, conquest new business and gain a competitive advantage. The only fact-based information source for new, used and vehicles in operation data for the commercial market, Polk can support your unique market analysis, planning and target marketing needs.

The Truck Renting and Leasing Association is a voluntary, non-profit national trade association, organized in 1978 to provide a unified and focused voice for the truck renting and leasing industry. Join your colleagues in Tucson to learn about new business trends and opportunities emerging in the rapidly growing and changing vehicle renting and leasing industry.

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March 31 - April 2, 2005
Mid-America Trucking Show
Polk North America will be sponsoring the Exhibitor's Lounge at the 34th annual Mid-America Trucking Show (MATS) scheduled for March 31-April 2, 2005 at the Kentucky Fair & Exposition Center in Louisville, Kentucky. Conference attendees are invited to stop by the Exhibitor's Lounge to:

• Rest - sit down in a comfortable chair
• Refuel - enjoy coffee and donuts in the morning

Learn more about Polk's Commercial Vehicle Solutions throughout the day
MATS brings together over 1,000 industry leading companies from the continental U.S. and 12 foreign countries and is the 'highlight of the year' for the trucking industry. Exhibiting companies show equipment and services of every conceivable description. The 2005 event promises to showcase revolutionary solutions, cutting-edge technologies, and ground breaking innovations.

Polk's Commercial Vehicle Solutions team will be demonstrating how Polk can help you understand your market position, identify trends, build brand loyalty and conquest new business. To schedule some time to meet with one of our experts during MATS, please call 248-728-7005 today.

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Jan. 29 - Feb. 1, 2005
Visit the French Quarter and have a strong Next Quarter
At NADA 2005, Polk North America's Dealer Solutions team will be showcasing its winning Automotive Intelligence® solutions for dealers.

Widely recognized as the retail "Automotive Industry Event of the Year," the annual National Automobile Dealers Association (NADA) Convention features a four-day program of general sessions, dealer franchise meetings, workshops, and exhibits that brings more than 25,000 dealers, dealership managers, manufacturers and related-industry representatives together under one roof.

This is a great opportunity to discover how Polk can help give a boost to your:

• New Vehicle Sales
• Used Vehicle Sales
• Parts and Service Sales
• Inventory Management
• Target Marketing

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January 18, 2005
Polk Automotive Loyalty Awards are coming to World Congress
R. L. Polk & Co. is pleased to announce that the Polk Automotive Loyalty Awards are coming to the Automotive News World Congress on Tuesday, January 18, 2005. Based on actual model-year purchase/lease activity, the Polk Automotive Loyalty Awards recognize manufacturers for superior performance in customer retention—a critical aspect of building and maintaining market share.

This year, 16 awards will be presented, including awards for Overall Manufacturer Loyalty and Overall Make Loyalty. For a complete list of last year's winners, click here.

The Automotive News World Congress is considered one of the world's top automotive conferences and features several dynamic speakers including Dieter Zetsche, President & CEO, DaimlerChrysler Corporation; Jim Padilla, Chief Operating Officer, Ford Motor Company; Trevor Creed, Senior Vice President, Design, DaimlerChrysler Corporation; and Michael Burns, Chairman, President & CEO, Dana Corporation.

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November 14 - 16, 2004
ISOTech
Polk North America's Business & Insurance team will participate in ISOTech the premier conference for the property/casualty insurance industry will take place at the New Orleans Marriott in New Orleans, Louisiana. This year's ISOTech Get Connected:2004 conference will give you access to the most comprehensive collection of resources available — resources you can use to succeed in today's complex business environment. ISOTech 2004 will offer an exceptional mix of general sessions, workshops, networking activities, and opportunities to evaluate emerging technologies.

Don't miss the Business & Insurance Solutions Technology Showcase on Monday, November 15 at 3:30 P.M. entitled "The Power to See New Market Opportunities: Improving Market Penetration for Personal and Commercial Auto Writers". You'll learn how to:

Identify which markets or vehicle segments you should be leveraging;
Improve target marketing using vehicle owner profiles with 200+ demographic attributes for any make/model;
Increase fleet business by marketing directly to fleets of any size/class/code.

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November 2 - 5, 2004
Huddle Up with Polk at AAPEX 2004
Polk North America's Aftermarket Solutions team will be demonstrating how you can tackle your inventory, hit your best targets and get a home field advantage at the 2004 Automotive Aftermarket Products Expo (AAPEX) on November 2-5, 2004 at the Sands Expo Center in Las Vegas, Nevada.

Stop by the Polk Booth #661, to learn how Polk can give you a winning game plan to address some of your toughest business challenges:

• Inventory Management
• Target Marketing
• Site Selection
• VIN Decoding
• Recall Campaigns
• Custom Analysis and Market Research

And please make sure you drop by our booth on Tuesday Nov. 2, 1-3:00 pm to meet former Professional Football Player, William "the Refrigerator" Perry.

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November 4 - 8, 2004
IRP Annual Meeting
R. L. Polk & Co. is pleased to sponsor several events during the IRP Annual Meeting that is being held November 4-8, 2004 in Incline Village, Nevada. The theme of this year's conference is "Cars, Customers, Connections. Integrated Direct Marketing." The IRP Annual Meeting will feature an assortment of meetings that will address relevant International Registration Plan topics.

Representatives for Polk will be attending the Annual Meeting and will be available to discuss how you can more effectively manage your IRP and IFTA Motor Carrier responsibilities with our COVERS suite of products. These Commercial Vehicle Registration System products incorporate all IRP Inc. and IFTA Inc. requirements as well as additional PRISM and CVISN initiatives. Polk can also help you reduce costs and gain efficiencies by enabling your carrier customers to enter all of their required information over the Internet via COVERSnet.

For more information about the COVERS suite of products contact Doug Andrews, Business Development Manager at 248-728-7265 or via email at Doug_Andrews@Polk.com.

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October 22-25, 2004
CPCU Society Annual Meeting and Seminars
Los Angeles, CA

Polk North America’s Business & Insurance team will be displaying its Market Analysis, Target Marketing and VIN Decoding solutions during this year’s CPCU Society Annual Meeting in Los Angeles, CA on October 22-25, 2005. CPCU, Chartered Property Casualty Underwriters, is the premier designation of the property and casualty industry and is comprised of nearly 28,000 Society members associated with more than 150 CPCU Society Chapters located around the country.

Visit Polk’s Booth #507 and learn how our leading-edge VIN Decoding products provide users with the ability to verify, correct and edit VINS, allowing you to retrieve exact GVW, MSRP and rating symbols. Polk can also help with your Market Analysis and Target Marketing needs. From helping you to identify which markets and vehicle segments you should be leveraging to improving your target marketing efforts to growing your fleet business, Polk offers information solutions with Intelligence, Insight and Impact.

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October 13 & 14, 2004
NJ Car’s Annual Meeting & Business Expo 2004
(New Jersey Coalition of Automotive Retailers)
Hilton East Brunswick Hotel
East Brunswick, NJ

October 14-16, 2004
2004 Atlantic Coast GM Fixed Operations Managers Conference and Trade Show
Kingston Planation
Myrtle Beach, SC

R. L. Polk & Co. offers INTELLIGENCE, INSIGHT and IMPACT in helping automotive companies make good business decisions. Polk North America’s Dealer Solutions team will display its powerful information and tools to show you what’s selling, who’s buying, and how to reach them for maximum effectiveness during NJ Car’s Annual Meeting & Business Expo and the 2004 Atlantic Coast GM Fixed Operations Managers Conference and Trade Show.

Polk's Dealer Solutions offer you powerful information, along with the tools and sales campaigns to help you increase traffic and sales at your dealership. By analyzing your market, targeting your best prospects and timing your campaigns for maximum effectiveness, you can deliver the right offer to the right mailbox at the right time.

NJ Car - in addition to the Expo, this year’s annual meeting will feature a stellar lineup of keynote and seminar speakers. NMCAR guarantees you will leave with useful information that you can bring back to your dealership.

For more information about Polk's Dealer Solution Teams' products, visit our Booth during the Expo.

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October 7, 2004
DMAD October Luncheon
Southfield Manor
25626 Telegraph Road

Find Them…Now Keep Them
Tapping New Markets to Drive Loyalty
Much attention is being spent on both maximizing customer retention while discovering new markets to effectively manage growth in the auto industry. Among U.S. automakers, it is not an option to only focus on loyalty or prospecting. In efforts to grow share, heightened efforts are being placed on leveraging their appeal to a growing ethnic market base.

Lonnie Miller will share views in the area of customer loyalty and efforts to retain ethnic segments in the automotive sector. Lonnie will also discuss strategies being made outside the automotive environment which will lend value to this industry.

Lonnie heads up R. L. Polk & Co.'s Analytical Solutions business unit which provides automotive consulting services and strategic input relating to CRM, loyalty and marketplace behavior issues.

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August 23-26, 2004
American Association of Motor Vehicle Administration (AAMVA)
Polk North America will be displaying its COVERS suite of products during this year’s AAMVA conference being held at the Bismarck Civic Center in Bismarck, North Dakota. During the conference, participants can attend various sessions to learn about AAMVA’s plans for the future of motor carrier services, using technology for preventing vehicle fraud, the impact of Federal initiatives on its business and interoperability. In addition, a trade show will offer vendors the opportunity to display industry products and services.

Visit Polk North America’s Booth #710 and learn about how PNA’s products can help you more effectively manage your IRP and IFTA Motor Carrier responsibilities. These products incorporate all IRP Inc. and IFTA Inc. requirements as well as additional PRISM and CVISN initiatives. Also find out how you can reduce cost and gain efficiencies by enabling your carrier customers to enter all of their required information over the Internet via COVERSnet.

For more information about the COVERS suite of products, visit Polk’s booth at AAMVA or contact Doug Andrews, Business Development Manager at 248-728-7265 or via email at Doug_Andrews@Polk.com

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August 1-6, 2004
GMMDA Summer PEP Conference
(General Motors Minority Dealers Association)
R. L. Polk & Co. offers INTELLIGENCE, INSIGHT and IMPACT in helping automotive companies make good business decisions. Polk North America's Dealer Solutions team will display its powerful information and tools to show you what's selling, who's buying, and how to reach them for maximum effectiveness during the General Motors Minority Dealers Association (GMMDA) conference at the Westin Rio Mar Resort & Beach Club in Puerto Rico on August 1- 6, 2004.

Polk's Dealer Solutions offer you powerful information, along with the tools and sales campaigns to help you increase traffic and sales at your dealership. By analyzing your market, targeting your best prospects and timing your campaigns for maximum effectiveness, you can deliver the right offer to the right mailbox at the right time.

The GMMDA conference promotes the economic profitability of existing and future minority automobile dealerships.

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August 2-4, 2004
Aftermarket eForum
Polk North America's Aftermarket team is one of several key sponsors of the Aftermarket eForum, being held at the Hyatt Regency O'Hare hotel in Chicago, IL, and presented by the Automotive Aftermarket Industry Association (AAIA), Automotive Warehouse Distributors (AWDA), AIA Canada, MEMA and SEMA. The Aftermarket eForum offers a variety of seminars that will present technology solutions for the challenges of the future.

Visit Polk North America's display area during the trade show to learn more about its aftermarket solutions to tackle your inventory and hit your best targets.

On August 3, Lonnie Miller, Director of Polk North America's Analytical Solutions team, will present a breakout session entitled "Forecasting's Role in Targeting Customers & Inventory Planning." Mr. Miller's presentation will explain what information can be used to develop future-oriented planning guidelines as they relate to inventory and customer targeting strategies, and how those in the aftermarket leverage these capabilities today.

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June 19 - 20, 2004
Newspaper Technology Exhibition & Conference (NEXPO)
The Automotive Information Solutions (AIS) group of Polk North America will be displaying its media solutions at NEXPO 2004. NEXPO is the world's largest annual newspaper technology exhibition and conference. The conference brings newspaper executives together to investigate new technology, share best practices and explore the future. Attendees have the opportunity to attend educational seminars and visit more than 200 exhibitors on the trade-show floor.

Come visit us at Booth # 4147 and learn how AIS offers the media industry a better understanding of the automotive marketplace in order to influence the automotive buyer and help capture more automotive ad dollars.

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June 6 - 8, 2004
IASA Annual Educational Conference and Business Show - Insurance Accounting & Systems Association, Inc.
Polk North America's Business & Insurance team for will participate once again in the IASA Annual Educational Conference and Business Show at the Mandalay Bay Resort & Casino in Las Vegas, NV on June 6-8, 2004. Attended by more than 1,000 industry colleagues, ISAS 2004 is being billed as the "Passport to Your Success." This show is the most comprehensive education program and business show targeted for financial and technology professionals in the insurance and financial services industry.

Stop by Polk's Booth #1104 to see our VIN editing solutions including products that can return ISO symbols, TX and MA Exception symbols for the Personal Lines Insurance, as well as exact GVW and MSRP to rate Commercial Lines, plus an editing feature that corrects alphanumeric transpositions and fixes transposed VIN errors.

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June 10 - 12, 2004
National Independent Automobile Dealers Association (NIADA)
Polk North America's Dealer Solutions team will exhibit its Polk Cross Sell Used Vehicle Reports at the NIADA Convention & Expo at the Hyatt Regency at Reunion in Dallas, Texas. Polk's Dealer Direct team will also be represented, exhibiting the Polk Intellimarket suit of products for used dealers including Lead Generator, Custom Mapping and Uveiw. NIADA is the largest convention and trade show devoted to independent automobile dealers. Over 700 automobile dealers and 150 exhibitors are expected to attend this year's convention, which includes a series of educational seminars and workshops on a variety of topics.

Stop by Polk's Booth #1105 to get more information about Polk Cross Sell Used Reports that provide used vehicle new registrations by ZIP code, segment, make, model, model year, series and selling dealer (where available).

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Monday, May 24, 2004
LA Automotive Open
Polk North America's Western Imports and Toyota teams are proud to be a corporate underwriter for the 15th Annual LA Automotive Open Golf Tournament, which will be held at the prestigious Coto de Caza Golf and Racquet Club in Coto De Vaza, CA.

Polk North America representatives will be on-hand along with nearly 300 automotive and related industry executives who will compete on the links while their collective support increases the more than $2.5 million already raised through this ongoing effort on behalf of the National Jewish Medical Research and Center. This non-profit, non-sectarian medical center is considered one of the world's premier institutions for research, treatment and education in chronic lung, allergic and immune system disease. The Center treats patients regardless of age, race, faith or ability to pay.

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May 21 - 22, 2004
78th Annual AAMGA Meeting (American Association of Managing General Agents)
Polk North America's Business & Insurance team will be showcasing its Vehicle Identification Number (VIN) editing solutions during the 78th Annual AAMGA event at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona on May 21 & 22, 2004. This year's event is entitled "Branding Our Future." In addition to the Trade and Vendor Mart, attendees can take advantage industry panel discussions and presentations.

Come meet Polk North America representatives at Booth #85 and learn how our industry-leading VIN editing solutions can help benefit your business.

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May 18 - 19, 2004
Global Automotive Aftermarket Symposium
R. L. Polk & Co. is the corporate sponsor of the 2004 Global Automotive Aftermarket Symposium (GAAS) which takes place in the Hyatt Regency O'Hare hotel located in Chicago, IL. GAAS attendees are leaders in the automotive aftermarket industry. They meet in one place, at one time to hear top industry professionals present their points of view about the trends taking place today-and down the road in the next five years. Mike Gingell, Vice President of Polk North America's Aftermarket Group, will be one of the featured speakers. Mr. Gingell will discuss Gaining Efficiencies Through Inventory Management. Attendees also have the opportunity to hear from speakers outside the industry talk of similar trends in the overall marketplace. GAAS provides a forum for attendees to get a global point of view about the automotive aftermarket industry and worldwide trends over the next eight years.

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May 1 - 4, 2004
National Catalog Managers Association
Polk North America's Aftermarket team will be showcasing their Automotive Intelligence© products and solutions at the National Catalog Managers Association (NCMA) Knowledge Exchange at the Wyndham Orlando Resort on May 1-4, 2004. Attendees at the NCMA Conference will learn about the latest in electronic cataloging while taking advantage of the opportunity to network with automotive industry cataloging and product management professionals. PNA is especially pleased that Mr. Tim Hardin, Product Manager of World Wide Automotive will be presenting at a Knowledge Session entitled "Determining the Correct Product Assortment. How to create accurate part number ranking reports using Polk Data."

Expo visitors who are interested in attending the session are encouraged to register with NCMA. Also, visit Polk at Booth #504 at the Trade Show on Monday, May 3.

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May 2 - 5, 2004
The National Show (NCTA)
Polk North America's Automotive Information Solutions (AIS) Group will be exhibiting their products at The National Cable & Telecommunications Association's 53rd Annual Convention and International Exposition being held at the Ernest N. Morial Convention Center in New Orleans, Louisiana on May 2-5, 2004.

The National Show is the cable and telecommunications industry's largest and most prestigious convention exposition. This Show offers executives from the national multiple system operators (MSOs) and independent cable systems; cable programming networks; telecommunications companies; hardware, software, and middleware suppliers; bankers; financial analysts and the communications media the opportunity to attend educational, technical and educational seminars, browse the trade show as well take advantage of a variety of networking opportunities.

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May 4, 2004
Automotive Integrated Marketing Symposium
R. L. Polk & Co. is pleased to once again sponsor the Direct Marketing Association of Detroit's Automotive Integrated Marketing Symposium, AIMS, at the Ritz Carlton Hotel in Dearborn, MI on Tuesday, May 4, 2004. The theme of this year's conference is "Cars, Customers, Connections. Integrated Direct Marketing."

The AIMS offers attendees an excellent opportunity to grow their automotive interactive marketing expertise during a full day of outstanding speakers, seminars, networking, luncheon and other events. More than 250 people are expected to attend the Symposium that is sure to be a sell-out again this year.