Polk’s sales teams will be hitting the road in the upcoming months, displaying how our Intelligence and Insight can make an Impact on your business.

March 16-17, 2010
AASA Vision Conference 2010
Polk is an Elite Sponsor for the AASA Vision Conference. This conference is the premier event held exclusively for members of the Automotive Aftermarket Suppliers Association (AASA) and its annual membership meeting. It is a forum for the open exchange of ideas, best practices and collaborative efforts to adapt and prosper in the changing global marketplace. Polk’s Aftermarket team will participate in the conference alongside Vision attendees representing the leaders of the North American aftermarket manufacturer base including executives responsible for management, sales, marketing, procurement, operations, government affairs, supply chain and manufacturing. The team will be available to discuss Polk's Aftermarket Solutions and how they can be leveraged to assist these business leaders with market opportunities and overcoming any challenges they may be facing.

March 25-27, 2010
Mid-America Trucking Show
Polk will sponsor the Exhibitor's Lounge at the 39th Annual Mid-America Trucking Show (MATS) scheduled for March 25-27, at the Kentucky Exposition Center in Louisville, Kentucky. Conference exhibitors are invited to stop by the Exhibitor Lounge to enjoy coffee and donuts in the morning, relax in a comfortable chair, check your email, and learn how Polk can help you grow your business.

Polk’s Commercial Vehicle Solutions team will demonstrate how its fact-based solutions for the global commercial vehicle industry can help you understand your market share, identify trends, build brand loyalty and conquest new business. Polk’s commercial vehicle registrations and data driven solutions provide the information you need to make strategic decisions for your business and your key markets including:

• Market Trends
• Fleet Profiling
• Competitive Analysis
• Inventory Management
• Customer Loyalty Analysis
• And, More

Polk will also host Aftermarket Demand Workshops – informal overviews of products and solutions that can help the commercial vehicle industry better understand the demand and market potential for commercial vehicle components including tires, brakes, engine oil, filters and engine parts.

These presentations will help attendees learn how to:

• Measure current and future demand
• Refine inventory and sales strategy
• Increase local market penetration
• Segment national and field sales accounts
• Identify new market opportunities

The Aftermarket Demand Workshops will be held on Thursday, March 25, 2010 in Conference Room C107 of the Kentucky Expo Center (South Wing/Lobby C).

Workshop Times: 9:30am, 11:00am, 12:30pm, 2:00pm and 3:30pm

April 23-26, 2010
American Truck Dealers Annual Convention & Exposition / Voice of the Dealer, Fuel the Fire Within Polk will be displaying its data-driven solutions for the Commercial Vehicle Industry at the ATD Convention and Exposition to be held April 23-26 at the Gaylord Palms Resort in Kissimmee, FL. ATD's 47th show will be the gathering place for the Who's Who of the heavy-truck industry and will showcase proven solutions to help medium- and heavy-duty truck dealers efficiently manage operations and control risks.

Visit R. L. Polk & Co at Booth #435 and discover how you can get a detailed view of your local market, your competition, your customers and your best opportunities—so you can more effectively run your business. Polk offers the industry’s most comprehensive target marketing capabilities enabling you to reach the right prospects in your area—target prime new or used truck owners by vehicle age, make, model, series, and fleet size. We also offer unparalleled statistical capabilities to help you identify trends, build brand loyalty and conquest new business.

April 24-27,2010
2010 National Catalog Managers Association Conference: Content Without Borders
R. L. Polk & Co. is sponsoring the President's Dinner on Sunday, April 25, at the annual NCMA Knowledge Exchange which takes place at the Hyatt Regency in San Antonio, TX. Topics at the conference this year will include: Electronic Cataloging, Changes in the Catalog Publishing Process, ACES Basics and more.

Polk will be participating in the NCMA Vendor Trade Show on Monday, April 26. Stop by the booth and hear about the many new, exciting services available from the premier supplier of automotive aftermarket data-driven solutions. Whether your need is to know more about the vehicle populations and VIN decoding in North America, understand what is happening with cars and trucks around the globe, or determine better product and inventory management strategies by leveraging the replacement rate products developed jointly by Polk and Activant® Solutions, be sure to visit the Polk booth to learn how we can assist with taking this type of intelligence and transform it into actionable solutions.

May 18-19, 2010
Global Automotive Aftermarket Symposium/Polk Inventory Efficiency Awards
This year, R. L. Polk & Co. will present the Sixth Annual Polk Inventory Efficiency Awards at the 2010 Global Automotive Aftermarket Symposium (GAAS). Winning companies will have demonstrated industry thought leadership and outstanding achievement in inventory efficiency.

Polk is the corporate sponsor of GAAS which takes place at the Hyatt Regency O'Hare in Chicago, IL. GAAS attendees are leaders in the automotive aftermarket industry. They meet in one place, at one time to hear top industry professionals present their points of view about the trends taking place today-and down the road in the next five years. This year the theme is "Aftermarket Next: Insights on a New Generation of Customers & Employees."

June 8-9, 2010
The Automotive Customer Centricity Summit 2010
Beyond CRM - Leveraging the Brand Throughout the Customer Lifecycle

Once again, R. L. Polk & Co. will be sponsoring the Automotive Customer Centricity Summit, scheduled for June 8-9 at the Ritz-Carlton in Marina Del Rey, CA. Now in its sixth year, the Automotive Customer Centricity Summit is the only summit dedicated to helping the automotive industry improve customer relationships. In 2010, the Summit will address how customer relationships are being strengthened through innovative CRM & Customer Centric ideas in areas such as:

• Customer Loyalty Strategies
• Utilizing Customer Satisfaction Scores
• OEM – Dealer Marketing Collaboration
• Point of Sale Customization
• Lead Marketing and Optimization
• Customer Lifecycle Management
• Leveraging New Communication Tactics
• Improving Vehicle Service
• Service Customer Retention
• Dealer CRM
• Digital & Direct Marketing

For more information, please contact TLS at (415) 553-4142 or tlsinfo@tlsummits.com if you have any questions.