R. L. Polk & Co. is the premier provider of automotive information and marketing solutions to the automotive world and its related industries—automotive and commercial vehicle manufacturers and dealers, automotive aftermarket companies, insurance companies, finance companies, media companies, advertising agencies, consulting organizations, government agencies and market research firms.
We collect and interpret global data and provide extensive automotive business expertise to help assist our customers with their most important market issues. Among other things, we help them:
- Understand their market position
- Identify trends
- Build brand loyalty
- Conquer new business
- Improve return-on-investment
- Gain a competitive advantage
- Make better, more confident business decisions
A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.
Our Mission
To collect and interpret data and apply our automotive business expertise to help our customers make good decisions...more