Senior Vice President, Chief Financial Officer

Michelle Goff, Senior Vice President and Chief Financial Officer, is responsible for the overall financial operations of R. L. Polk & Co. and the conduct of its relationship with lending institutions, shareholders and the financial community. In this role, she plans and directs the finance, accounting, tax and treasury activities for the company, including the care and custody of funds and other financial assets, and supervision of the banking and credit functions of the corporation.

Prior to assuming her current position, Michelle was Senior Vice President, Director of Finance for Campbell-Ewald. In this position, she was responsible for leading the strategic budget planning, forecasting and financial analysis processes, as well as evaluation of potential acquisitions. She has also held senior financial positions with such well-known organizations as CIGNA Behavioral Health, Diversified Pharmaceutical Services, The University of Michigan and Coopers & Lybrand.

She holds a Bachelor of Business Administration degree from the University of Michigan-Flint and a Masters of Business Administration from the University of Michigan, Ann Arbor.