As a yearly sponsor of the NAIAS, R. L. Polk & Co. has been a proud participant in the NAIAS Charity Preview. Since its inception in 1976, this prestigious black tie event has raised well over $50 million, providing critical financial support to a large number of Detroit-area children's charities including:
- Barat Child and Family Services
- Boys & Girls Clubs of Southeastern Michigan
- Boys Hope/Girls Hope of Detroit
- The Children’s Center
- Children’s Homes of Judson Center
- Children’s Services of Northeast Guidance Center Assistance League
- Detroit Auto Dealers Association Charitable Foundation Fund
- The Detroit Institute for Children
- Detroit Police Athletic League (PAL)
- Easter Seal Society of Southeastern Michigan, Inc.
- March of Dimes Birth Defects Foundation.